The ping does not make a golf ball. It is one of the few major manufacturers that does not have a skin in this segment of the equipment category. Add to that the company’s long-standing commitment to tailoring players well to their gear, and Ping looks like a brand that could make golf ball recommendations to credible players.

Recognizing this, Ping has developed an online ball adjustment tool called Ballnamic, which positions itself as an impartial and brand independent tool for making recommendations to players based on specific flight patterns and performance algorithms. to the ping ball. The idea is for a golfer to provide data on the performance of their driver, 7 iron and wedges and to get recommendations on which of the 40 ball models in the Ballnamic repertoire is best suited.

Ping charges $ 39 for the online fit, returning a detailed fit report with the top five matches for a player. The database will be updated as new models are released and others change. The service is only available in the United States and Ping will allow device installations to allow use of the app.

“Ballnamic represents our never-ending quest to innovate every variable of the personalization experience,” said John K. Solheim, president of Ping.

“We have been studying golf balls since the early days of PING, when my grandfather, Karsten Solheim, quickly recognized that the ball was the ‘tuning fork’ for golf equipment. Our extensive library of knowledge and engineering expertise has led us down the path of bale assembly, and we are excited to bring it to installers and consumers. Golfers’ access to their data through launch monitors and other tools continues to grow and enable advancements like Ballnamic. Since we are not in the golf ball business, we are able to conduct independent testing and offer this unbiased tool as another service to golfers to help them improve their enjoyment of the game.

The robot tests generated the data set from which the Ballnamic recommendations are based, including testing in both wet and dry conditions. It turns out that golf balls behave differently when thrown, in the air, and in their descent. Ballnamic seeks to connect players with total performances that match their game.

The user is asked to provide information that assesses the launch conditions and the distances to the driver, the 7 iron and the chocks. Golfers are also invited to share their desired performance on the flight and spin of the ball and how it might differ from their player ball. The questions are straightforward, and with a mobile-first interface, a golfer can quickly respond to the survey.

Once the recommended five balls are shared, a user can view the modeled ball flight performance in calm and windy conditions based on their estimated flight and location.

“We have been using Ballnamic to personalize our customers at PING Proving Grounds for several months,” said Marty Jertson of Ping, who oversaw the development of Ballnamic.

“It opened my eyes to see the impact that different balls have on the makeup of someone’s fit recommendations. While Ballnamic provides useful information as a stand-alone tool, we have also seen the benefits of combining club and ball fit. For example, using Ballnamic we have seen optimization benefits in players achieving greater distance while using a higher driver with better matched golf balls. Our goal is to help golfers work to match the best ball for their game, so they can be most successful on the golf course.