The Titleist AVX golf ball features a new core, cover and dimple pattern to improved short spin and game control, more distance to the driver and an even smoother feel.

Originally released in 2018 as the premium golf ball with the lowest flight, lowest spin and smoothest feel, this is the third iteration of the low compression AVX from Titleist and sees the core, cover and aerodynamics revamped.

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The three-piece urethane-coated ball targets golfers looking for distance and an extremely soft feel, with Titleist promising significantly better performance over the 2022 generation.

Titleist's AVX golf ball is in its third generation for 2022.

Titleist says it listened to feedback from AVX users before getting to work on the new model, with players wanting more driving distance and improved spin around the greens.

To achieve these goals, they re-engineered the ball core, which now generates high speed and low long game spin with an exceptionally smooth feel.

Titleist has increased the stiffness of the outermost parts of the core, while keeping the center soft. A “High Flex” carcass layer helps increase ball speed and reduce spin on long shots for more distance.

The Titleist AVX golf ball has a new core, cover and dimple pattern for 2022.

The new, softer cover was a specific formulation developed by Titleist’s R&D team. It has increased the differential between the urethane cover and the high-flex housing, to help improve short game and greenside spin.

And then there’s the new ‘348 Tetrahedral Caterary Aerodynamic’ dimple pattern, designed to deliver a piercing, low-trajectory ball flight.

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Titleist says the pattern, designed exclusively for AVX, uses seven different dimple sizes with the new pattern increasing distance and consistency with every shot.

The Titleist AVX golf ball has a new-for-2022 dimple pattern to improve flight and distance.

The AVX was produced at Titleist’s state-of-the-art ball factory in Massachusetts, USA, and a replica factory in Thailand to ensure they own every step of the manufacturing process and produce consistent performance on every ball.

“All components of a golf ball are connected in terms of performance,” said Mike Madson, director of ball aerodynamics and research engineering at Titleist. “When we set out to increase distance and improve greenside spin, we looked at every golf ball layer for improvements.

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“The new AVX includes improvements to the base formulation, coverage and aerodynamics. The dimple pattern is an area of ​​constant innovation. We are constantly designing and testing new dimple configurations so that we can match a specific aerodynamic pattern to the construction of the golf ball.

“With AVX, the 348 catenary dimple pattern is optimized specifically for AVX’s low flight window to produce maximum distance.

The AVX is one of four premium ball models offered by Titleist in 2022.

The 2022 AVX joins the Pro V1, Pro V1x and Pro V1x Left Dash in Titleist’s line of premium golf balls, with each model offering a different flight, spin and feel.

Compared to the Pro V1, the AVX flies lower, spins less and feels smoother. AVX has similar spin on driver and long iron shots and lower spin on short irons and wedges.

But is it suitable for your game? As with clubs, we recommend that you equip yourself properly for your golf ball to ensure that the ball you use suits your style of play and your needs. As the #1 ball brand in golf, Titleist offers great ball fitting options, from their online selector tool and virtual consultations to full Trackman fittings. Learn more about www.titleist.co.uk/fitting/golf-ball-fitting

The Titleist AVX golf ball is available in white and a yellow option.

AVX is available in white and yellow and will go on sale February 4 for £48 per dozen.

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ABOUT THE AUTHOR

Rob Jerram is the digital editor of Today's Golfer.

Rob Jerram is the digital editor of todaygolfer.co.uk
He has been a journalist for over 20 years, beginning his career at Johnston Press where he covered local and regional news and sport in a variety of editorial roles for ten years.
Rob joined Bauer Media in 2010 and worked as Production Editor of Today’s golfer and world of golf magazines for ten years before stepping into the role of digital editor in July 2020.
He has been golfing for nearly three decades and has been a member of Greetham Valley Golf Club in Rutland for eight years, playing 12.

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